THE ROLE OF CONTENT MARKETING IN B2B PERFORMANCE MARKETING

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of ecommerce organizations are turning to server-side monitoring as a way to boost their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher precision and even more trusted information

The Relevance of Multi-Touch Acknowledgment in Performance AdvertisingAdvertising and marketing acknowledgment is important for making notified, data-backed choices that align with customers' journeys. Multi-touch acknowledgment versions offer a more nuanced point of view, dispersing credit scores to touchpoints that aren't constantly offered enoug